Archive for March, 2010

One of the easiest ways of getting traffic to your website is through article marketing.  Article Marketing involves writing articles on your main site topic and submitting them to article directories.  Most of these directories rank high in search engine and can generate a lot of traffic to your article.  The way to get that traffic to your site is through the “author  resource box” that will have your website link with your anchor text.  The resource box helps with both traffic and search engine optimization.

This is how it works -

- User searches for a keyword in search engine

- If the keyword is not that competitive, it is possible the search engine might return the article on 1st page of results

- The user clicks on the link and read the article that you wrote.

- After finish reading the article, they will see your author resource box with your site link.  If they enjoy your article, there is a high probability they will click on your link and visit your website.

You can easily outsource article writing to freelancers who might charge you anywhere from $10-$20 per article.  However, one should make sure that articles they write or get are unique otherwise they will be rejected by the article directories. Copyscape is an excellent tool to make sure your article is unique.

Another problem with article marketing is duplicate content.  Google is very clever when it comes to detecting duplicate content and all your hard work will go to waste if you are submitting same article to all article directories.  Therefore, it is recommended to either write different articles or spin the content of the article to make sure they are unique.  Spinning might help for the short term but I am sure search engines will catch on eventually.  If you don’t have the funds, you can simply focus on top article directory and submit an article every day.